Nikita Clothing

New Spring 2009 Nikita clothing is here! Look for new styles of hoodies, swimwear, and other rockstar accessories!



Buy online in the States here and here

2 Pac - "Old School" From " Me Against The World"

NOTE THIS WEBSITE IS NO LONGER ACTIVE. HEAD OVER TO THE NEW WEBSITE FOR ALL THE NEW STUFF AND SHARE PLEASE. SUBSCRIBE TO THE READER. Thanks!

Neff headwear 09'

NEFF was started by Shaun Neff, in Southern California during the year 2002. Growing up in California surrounded by the skate, surf and snow culture and active in those sports he always had the dream to be apart of the business side of the industry. Originally starting out as a clothing company Neff made a couple shirts and hats and the adventure began. Shaun hustled the product out of his car buying 99 cent headbands marking Neff on them with paint pens then giving them to friends as the Neff vibe began. Shaun then moved up to Utah to attend college at BYU where he then met several key individuals in the industry. The first and vital character to the NEFF story is Nate Bozung who Shaun met at the TRUE LIFE video premier and the neff-bozung relationship began. Shaun and Boznutz would buy target beanies and headbands and give them the Neff touch then give them to the biggest, dopest pros in the snow industry. Chilling with Bozung and other pros such as: Travis Rice, IIkka Backstrom, Laurie Heiskari, and skaters Lizard King and Adam Dyet he realized to get them apart of the program and not conflict with clothing sponsors the company would have to focus on headwear. NEFF HEADWEAR was born being the first authentic core snow and skate headwear company in the game. That was the genius of our move at NEFF that really allowed us to go global under a unique niche of headwear.

Neff today is supported by some of the biggest snowboarders and skateboarders in the world as well as key personalities and DJ’s across the globe. NEFF is currently located in Ventura California and is sold in most key core skate and snow shops in the world. At Neff we are all about having fun and bringing new vibe and steeze to the game. At NEFF we are always the company that shows up at the tradeshows and gets instant buzz from our product and unique style it throws out. Shaun Neff describes Neff Headwear in his own words, “we are like a gumball machine spitting out endless flavors for the World to consume.” Neff has huge plans for the future and will continue to focus on the core roots of the brand meaning HEADWEAR, which has always been and will continue to be the focus in spreading the Neff love. Thanks for the support and love
- Shaun Neff

The Benjamin Bear

The Benjamin Bear is a premium PROGRESSIVE streetwear brand that was started in Charlotte, North Carolina in 2003. This brand has a style of original uniqueness, using vivacious colors to convey the motto of “A Cultivated Mindset through Premium Progressive streetwear.” The Benjamin Bear gathers inspiration from cultivated thinkers within a given environment rather it be music, art, movies, science, or even technology. Some of those cultivated minds we have gathered consist of W. E. B. Dubois, Mahalia Jackson, and people of The Greek Period. The Benjamin Bear was started by two college friends Patrick Hill, and Brilton Berry, whose main theme was “getting money the hard way”. This theme derived from the fact that many people struggle to make it through college and have to come up with a more difficult way to make ends meet. This theme eventually molded into a model of A Cultivated Mindset. The vision of The Benjamin Bear is to sell a mindset and to redefine the style of luxury streetwear. The Benjamin Bear will create a common standard of living that illuminates ideas through personal lifestyle and culture. Therefore it is embodied no matter whether it's the clothes they wear, the magazines they read, or their entertainment enjoyments of everyday life.

Thebenjaminbear.com will take this lifestyle to a new and exciting level. We will provide clients an avenue to online wardrobes, custom, and exclusive design straight from the minds and hearts that Benjamin Bear thrives from. Once you have entered the gates of Benjamin Bear Online you will find yourself in a world of great products. As we continue to grow at an expedited rate, you will soon find exclusive product collections for yourself, your home, and learn about the Benjamin Bear style and culture. I rest assure the Benjamin Bear brand will have no boundaries when it comes to creating an street wear atmosphere of original classic luxury.

Last Rights

Do not sleep on this new brand that just popped on the scene.

New Dope Brand-Teenage Trendsettaz - Augusta, Ga

Just ran across this company and had to give it some props it being out of Augusta, Ga only about an hour from Allendale, SC where I grew up.

Deth Killers Of Bushwick - DIPT NYC BRAND STREETWEAR, FASHION AND HIP HOP MUSIC WEBSITES OR BLOGS

The website has now moved. Head over to DIPTNYC.COM for more. Also subscribe to the feed. Or this one is another link CLICK HERE.

CLICK LINK TO SHOP HERE and the TUMBLR PAGE IS HERE

Atmos Eats Doughnuts

The minds behind consistent collaborations on various fronts from Levi’s denim to sneakers, atmos releases their Doughtnut T-shirt. The casual tee features a doughnut motif that was originally seen in the form of key-chains last year. Available in black, white and pink over at atmos.




Although I have never tried a black chip donut or for that matter a black donut period, atmos makes them look tasty as theyre the inspiration behind the newest set of key chains. Made out of a soft material much like the actual product itself, the chains come in 6 different flavors including that familiar pink one that Mr.Simpson enjoys knocking out with some Duff. Pick yours up now at atmos Japan.