New Brand - Soapy Laundry

Their Manifesto:

Our best guess is that Soapy Laundry was established in the 80's and we just didn't know it at the time.

You grow up with aspirations to be the next Michael Jordan on the basketball court or the next Jerry Rice on the football field. Yet not until a person gets a few years under his/her belt do you start to realize what it took for those type of players to become elite in there respective sports.

Yes, we grew up in the 80’s playing on our Nerf basketball hoops in our rooms and riding our “BMX” bikes down the block, and throwing as many “Thrasher” stickers on our skateboards as we could find. Yet, we always had a passion to try something new and different regardless of the risk. It could have been as simple as deciding to spread sand on the cement garage floor so that when we drove the Powerwheel bike around corners, it would slide like we saw on TV. Maybe deciding to skateboard down hills in our new Nike Dunks’ and Jordan’s’ because they looked FRESH wasn’t the wisest decision (who knew they would become “Collector Items”). We were no different than any other kids in the neighborhood, videogames, pizza, strikeout baseball, tackle football, and riding BMX bikes. We never thought in a million years that when you got older the fun would suddenly stop.

Working hard in the standard 9-5 is a “Different World” so to speak. It’s like every Monday you start a countdown to Friday. Don’t get us wrong, homework, school projects, test, they were definitely hard, and at the time, we felt they consumed our entire life and sucked out all our fun. Yet compared to the adult life that was a breeze. So we decided to step in and turn up the fun again and with our powers combined (yes we watched “Captain Planet”) we created “Soapy Laundry Clothing”.

When two people with different styles have the same dream, reality sometimes can be just a phone call away. In a generation filled with collaboration we felt it was time to join together and make this happen. The garments you will see released by Soapy Laundry will be a combination of two minds creating a style for the masses. We started from the ground floor in a sense….. No… we started from the basement we weren’t even on the ground floor to start. It takes a lot of time/effort to cross all your “T’s” and dot all those “I’s”.

Thankfully we have decided to dive in head first in order to see where it leads us and have some fun while we’re at it of course. Some may feel like this is just another clothing label trying to find its way. We feel that this is more than clothing, its life telling us it’s time to be true to ourselves. Failure is not and option. We are going to stay hungry, stay motivated, and turn these 80's dreams into realities. So how SOAPY is your LAUNDRY?

“Trying to keep a dream from fading is tough; allowing a dream to fade would have been even tougher.”~ Soapy Laundry